At William and Smith, we believe childhood should be colorful, creative, and joyfully screen-free. Born out of a love for learning and imagination, our mission is simple: to create beautifully illustrated coloring books that help children grow, learn, and express themselves—one page at a time.

Each of our books is thoughtfully designed by artists and educators in India and printed with the highest quality standards to ensure a safe, engaging experience for little hands. Whether it’s learning the ABCs, exploring the animal kingdom, or coloring magical creatures, every book is a journey of discovery.

We proudly ship across the USA and are committed to making early education more joyful, meaningful, and memorable—for both kids and parents.

Welcome to William and Smith—where every page begins a new adventure.

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About William and Smith

At William and Smith, we believe that the simplest tools—a crayon and a page—can spark the biggest imaginations.

Our journey began with a mission: to bring joy, creativity, and learning into the lives of young children through beautifully crafted coloring books. In a world increasingly dominated by screens, we wanted to offer something refreshingly classic—a way for children to develop their imagination, fine motor skills, and early learning abilities in a natural and playful way.

Our Roots, Our Purpose

Founded in India and built with global dreams, William and Smith is a brand rooted in education, design, and love for childhood wonder. We saw a need for quality, affordable, and enriching coloring books that go beyond simple drawings—and we answered it with thoughtful designs that are equal parts fun and functional.

Our books are lovingly created by a team of educators, illustrators, and child development specialists. Every page is designed to encourage learning—whether it's recognizing letters, exploring nature, or expressing emotions through color.

What Makes Us Different

Our books are made specifically for little learners aged 2 to 6. The illustrations are bold, simple, and joyful—perfect for small hands and big imaginations.

We use eco-conscious, non-toxic materials and partner with high-quality printers to ensure every book is safe, durable, and kind to the planet.

While our creative process starts in India, our books are printed and shipped directly to customers across the U.S. through trusted fulfillment partners—so your orders arrive quickly and reliably.

We combine fun themes—like dinosaurs, unicorns, animals, seasons, and ABCs—with subtle learning goals that help develop literacy, memory, and fine motor skills.

Whether it’s for homeschooling, birthday parties, or just rainy-day fun, our books are designed to be gifts that both kids and parents love.

Looking Ahead

We’re not just a coloring book company—we’re a community of parents, educators, artists, and entrepreneurs committed to helping kids grow with confidence and creativity. As we expand our range and reach across the United States, we remain committed to what matters most: creating meaningful moments between children and the people who care for them.

Thank you for making William and Smith part of your child’s learning journey.

Let’s color the world—one imagination at a time.